BILATERAL NETWORK MARKETS: KEY FEATURES OF FUNCTIONING

  • Somdech Rungsrisawat Suan Sunandha Rajabhat University, Bangkok
  • Prasong Saengpayap Suan Sunandha Rajabhat University, Bangkok

Abstract

The article deals with the specifics of origin and functioning of the bilateral (multilateral) markets with network benefits. The author starts with providing a literature review on this issue and then analyzes the process of formation of the bilateral markets theory. Particular attention has been paid to the problems of implementing the strategy of firm’s behavior at bilateral markets.

Author Biographies

Somdech Rungsrisawat, Suan Sunandha Rajabhat University, Bangkok

Faculty of management science

Suan Sunandha Rajabhat University

Bangkok, Thailand

Prasong Saengpayap, Suan Sunandha Rajabhat University, Bangkok

Graduate School

Suan Sunandha Rajabhat University

Bangkok, Thailand

Published
2019-11-18
How to Cite
Rungsrisawat, S., & Saengpayap, P. (2019). BILATERAL NETWORK MARKETS: KEY FEATURES OF FUNCTIONING. International Conference "Actual Economy: Local Solutions for Global Challenges", 384-388. Retrieved from https://conferaces.com/index.php/journal/article/view/78