PHOTOGRAPHY TECHNIQUES FOR CREATING GOOD CORPORATE IMAGE

  • Jitkanya Pimpa Suan Sunandha Rajabhat University, Bangkok
Keywords: photography techniques, creating good corporate image

Abstract

The study aims to explore photography techniques for creating good corporate image; to develop shooting skill for personnel in the organization in terms of how to make composition attractive, interesting and can completely communicate with the readersThe news photo, as mentioned, must be able to exactly explain the content; and it is an evidence to confirm what is writtenIn addition, people frequently appeared in the photos can be recognized and revealed their personality as wellIt can be said that a photo can well represent the letterConsequently, the target group can learn more about the organization, leading to good imageBesides regular publication suggested to the target, a set of activities should be continuously conducted, for example, Corporate Social Responsibility (CSR), which can make a positive image to the organization.

In summary, the learning and evaluation from KM among personnel, the target group is PR network, consisting 70 PR staffsThe sharing and suggestion from experts can help the non-skill peopleThe evaluation according to KM, having 30 questions, reveals that 38 out of 70 staffs get the full score of 5 (54.29%); 26 get 4 (37.14%); and 8 get 3 (11.43%).

Author Biography

Jitkanya Pimpa, Suan Sunandha Rajabhat University, Bangkok

The Office of General Education and Innovative Electronic Learning,

Suan Sunandha Rajabhat University, 

Bangkok, Thailand

Published
2019-06-05
How to Cite
Pimpa, J. (2019). PHOTOGRAPHY TECHNIQUES FOR CREATING GOOD CORPORATE IMAGE. International Scientific Conference on Innovations in Digital Economy, 36-39. Retrieved from https://conferaces.com/index.php/journal/article/view/6