PHOTOGRAPHY TECHNIQUES FOR CREATING GOOD CORPORATE IMAGE
The study aims to explore photography techniques for creating good corporate image; to develop shooting skill for personnel in the organization in terms of how to make composition attractive, interesting and can completely communicate with the readers. The news photo, as mentioned, must be able to exactly explain the content; and it is an evidence to confirm what is written. In addition, people frequently appeared in the photos can be recognized and revealed their personality as well. It can be said that a photo can well represent the letter. Consequently, the target group can learn more about the organization, leading to good image. Besides regular publication suggested to the target, a set of activities should be continuously conducted, for example, Corporate Social Responsibility (CSR), which can make a positive image to the organization.
In summary, the learning and evaluation from KM among personnel, the target group is PR network, consisting 70 PR staffs. The sharing and suggestion from experts can help the non-skill people. The evaluation according to KM, having 30 questions, reveals that 38 out of 70 staffs get the full score of 5 (54.29%); 26 get 4 (37.14%); and 8 get 3 (11.43%).