THE CONCEPT, FEATURES ANDEFFECT OF HIDDEN ADVERTISING

  • Irina Onyusheva Turan University, Almaty
  • Chayapat Kongsatapornkul Stamford International University, Bangkok

Abstract

The given research is devoted to exploring the essence of hidden advertisingcovering multiple aspects from shallow to deep, coherent interpretation and elaboration of hidden advertising, and derived practical conclusions, including reasons and background for advertising from explicit to hidden, the physiological influence of supraliminal stimuli and subliminal stimuli on the senses of the audience, positive and negative analysis of the concept and its features through supporting cases.

Published
2020-02-29
How to Cite
Onyusheva, I., & Kongsatapornkul, C. (2020). THE CONCEPT, FEATURES ANDEFFECT OF HIDDEN ADVERTISING . Actual Economy: Local Solutions for Global Challenges, 371-376. Retrieved from https://conferaces.com/index.php/journal/article/view/212