EFFECTIVE TECHNOLOGIES FOR INNOVATIVE MARKETING IMPLEMENTATION
This article discusses on various types of innovative marketing and innovative ways of promotion. The latest innovative developments in the field of marketing are shown, their relevance to date and potential in the future are analyzed. Special attention is focused on marketing technologies in the Internet sphere, the relationship of marketing innovations and the Internet is substantiated, and their advantages and disadvantages are identified. The aim of this work is to identify the role of innovative marketing developments in modern life based on the analysis of their varieties and their application in practice.