INNOVATIONS‟ STRATEGY - KEY ELEMENTS FOR BUSINESS DIGITAL TRANSFORMATION

  • Suvimon Wajeetongratana Suan Sunandha Rajabhat University, Bangkok
Keywords: digital transformation, digital strategy, change management, business models, innovations, digital technologies, partnerships, digital opportunities

Abstract

Many modern companies are on the verge of digital transformation or, at least, are investing in digital technologies and resources and are improving the skills of their employees as part of their digital transformation strategy. Starting the digital transformation of their business, companies need to use technology to stimulate innovation, and not just to improve current processes, since the introduction of innovations opens up great prospects for growth. Innovation should be part of a digital transformation strategy. The author considers the urgent issue for many companies where to start the digital transformation program, what actions need to be taken to develop an effective digital transformation strategy. The author formulates the main components that are necessary for the companies’ successful digital transformation.

Published
2020-02-01
How to Cite
Wajeetongratana, S. (2020). INNOVATIONS‟ STRATEGY - KEY ELEMENTS FOR BUSINESS DIGITAL TRANSFORMATION . Actual Economy: Local Solutions for Global Challenges, 121-125. Retrieved from https://conferaces.com/index.php/journal/article/view/151