MARKETING ANALYSIS OF THE MODERN TRENDS OF NATIONAL TOURISM INDUSTRY

  • Pisit Potjanajaruwit Suan Sunandha Rajabhat University, Bangkok
Keywords: tourism industry, tourism marketing, marketing analysis, domestic, inbound and outbound tourism, tourism infrastructure, adaptive marketing management

Abstract

The article presents results of marketing analysis of the development trends of the national tourism industry, confirming the need to fight for domestic tourism in unstable conditions of the tourism market, which requires a reorganization of the marketing management system for the industry, which should have the property of “controlled adaptation” to external changes.

Published
2020-02-01
How to Cite
Potjanajaruwit, P. (2020). MARKETING ANALYSIS OF THE MODERN TRENDS OF NATIONAL TOURISM INDUSTRY . Actual Economy: Local Solutions for Global Challenges, 192-195. Retrieved from https://conferaces.com/index.php/journal/article/view/142